Creating your nail salon price list and deciding on your pricing strategy is one of the most important things you’ll do when setting up your nail salon. Let’s look closer at how it’s done.
In this article, we’ll go over the basics of creating a nail salon pricing list, including how to start setting it up, some common mistakes to avoid, plus a free template to help you get started.
Your nail salon’s location and target market will both have a huge impact on the nail services that you offer, as well as what you charge clients for each item.
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Some additional things that can have an impact on your prices are what your competition charges/ offers, whether a certain manicure service is in high demand, and the overall value of each item on the menu. Let’s look at all of these a bit closer:
While offering discounts left and right can sound like a tempting way to get clients in the door at first, it’s not a sustainable way to cover your nail salon cost or make a profit. You need to charge more than you spend if you want to make money and stay in business.
Calculate the typical costs of each item, including supplies, nail technician pay (in terms of time spent), and set your prices to cover these. Whatever you make after this counts as profits.
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Next, consider where your nail salon is located. Location can have a big impact on the type of clients you serve, and give you valuable insight into your pricing strategy. Most salons in a busy or upscale urban area can charge a bit more for a standard manicure, for example.
That said, having several competitors nearby will also impact your prices. Do some research online and check out the websites of any nearby nail salons- you can see what services they offer, as well as the going rate for standard manicures and specialty services in your area.
You’ll also want to get to know the average client in your area. Look up the average income online, as this will give you a better idea of how you can set prices, as well as what potential services you can offer.
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Are natural nail services in demand among your chosen clientele? What about gel nail polish or french tips? Check out social media and see what’s trending- you can often charge a bit more for in-demand services. Finally, see what your competitors offer and what they’re charging.
And speaking of your competitors, you’ll also need to have an idea of what specialty manicure services they offer, what their price menu looks like, and the clients they target. Check out their websites before making any decisions about your own business.
Unless you’re a luxury nail salon or operating under a prestigious brand, your prices should be set low enough to compete in your local market.
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At the same time, avoid undercharging needlessly. If your standard pedicures, manicures or specialty designs are too cheap, customers might either get the impression that they’re low-quality, or they’ll come to expect cheap prices and balk at any future price increases.
You might decide to change it to create more demand for certain services, add-ons or products. The trick is to know when to offer clients discounts and when to raise prices to make profits go up.
Usually employed by nail salon owners trying to bring in more clients, this might be the right strategy for a nail technician who’s setting up shop in a new area. Manicures and pedicures start at a lower price to gain clients, then gradually go up over time.
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This can be a good way to get people in the door, but it’s not always the right strategy. After all, some clients might get accustomed to paying lower prices, then be disappointed if the price goes up.
Additionally, you don’t want to undercharge to the point that your manicure and pedicure services aren’t profitable, and you definitely don’t want to be perceived as low-quality.
To use this technique, you need to understand your clients. Figure out what they want and value, then set your prices accordingly.
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Once you understand what they want, what they usually avoid, and which manicure services are in demand, you can set your price menu with this in mind.
Often experienced nail salon owners with strong client relationships or those who’ve been in the nail industry for a long time use this technique well.
Use this to simplify your pricing by starting new or deluxe manicure services at a higher price, then gradually lowering it as the novelty wears off.
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If a new gel manicure technique, fake jewels or droplet nails are trending, you can maximize profits right now, then decrease prices later as something else comes into fashion.
If your goal is to attract clients who can pay more for premium services, but also bring in people interested in your regular offering, then this might be a good way to go.
Is your brand well-known? Are your nail techs highly experienced with a large social media following? If so, then you may want to consider prestige pricing.
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Clients are usually happy to spend more per service if your nail salon is seen as prestigious. Also called “image pricing”, it relies on your brand’s value and reputation.
While you’ll still need to be careful using this method, it can work very well if you do your research. Basically, you set your nail salon’s prices apart from competitors by being slightly more affordable, while also being careful not to undercharge.
Check out what others in your area charge to do nails, and target clients with lower incomes like students, senior citizens and young professionals. You can offer a price-conscious market some pampering without breaking the bank.
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Your price list’s structure works with the strategy you’re using and helps define your approach to individual prices on your nail salon’s menu.
This is very straightforward- you charge a single price per manicure or pedicure, without adjusting for time, polish (or other products used) etc. It’s easy for clients and techs to calculate, but not very flexible.
For example, all gel nails would be the same price, no matter the lengths, shape or other designs added. This works well for premium or basic offerings.
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Start by charging a basic price for any manicure or pedicure, then use add-ons, upgrades or other extras to increase the amount. Clients like the transparency of the prices, and you incentivize them to spend a bit more.
A simple manicure can be upgraded to a gel manicure, or a full set of acrylic nails, including a pedicure and a hand massage.
Nail salons sometimes do this for complex or intricate, multi-step treatments when you can’t easily price things using your regular menu. Ask customers to “call for more details on prices” if they have these custom or special requests.
Nail Salon Price List Template
Use this combination to provide customers with fixed prices on your menu, then offer to consult with them for specialized or custom work. If you do specialty nail art, such as aquarium nails or large bridal party bookings, this may be a good option.
This involves discounting a basic service, then making your money through upselling. An example is listing a manicure at a low price, then encouraging your nail techs to upsell more expensive add-ons like a shellac manicure, gel nails or a full set of acrylics.
I often hear “How much should I charge customers for a manicure/pedicure/etc.?” To answer this we’ll have to start by figuring out how much each item on your menu costs.
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Look at every item and divide it by the time it takes (a $45 manicure that takes an hour is $40 divided by 60 minutes = $0.75 a minute). After you’ve got this number for every item, you can move on to the next step.
Nail Salon Running Costs = (Rent + Taxes + Marketing + Supplies + Utilities + Insurance + Cleaning)/ 12 Let’s look at an example:
A nail salon that pays $40, 000 a year in rent, $10, 000 in taxes, $3, 500 in marketing, $8, 500 in supplies, $10, 000 for utilities, $1, 000 for insurance and $3, 000 in cleaning fees has a running cost of $76, 000, or $6, 333 each month.
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If you’re open 10 hours a day, Monday through Saturday, with ten manicure stations, then your Total Monthly Working Time is (10 hours x 24 days a month) x 10 stations = 2, 400.
Now, take your nail salon’s running costs per year and divide it by 12 months. Then divide this again by your total monthly working hours, and finally divide this number by 60. You’ve got the running cost per minute.
Take each staff member’s salary, divide this by their working hours per month, and then divide by 60. This gives you their cost per minute.
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This number breaks down your nail salon’s running cost per minute plus your staff cost per minute, multiplied by your service time. Then, you add your supplies’ cost to it.
If we use the numbers from our previous calculations, using an $11 total for the products used in this example, and assuming that a gel manicure with nail
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